Brand

Brand Guidelines

Logo

Flick Flow logo, transparent background

Transparent version — use on light or colored backgrounds.

Flick Flow logo, dark background

Original dark-background version.

Please don't distort, recolor, or add effects to the logo. Keep clear space around it roughly equal to the height of the icon.

Color Palette

Cyan

Blue → Purple

Magenta

Brand Gradient

Typography

Headings use Poppins (rounded, friendly, confident). Body text uses Inter (clean and easy to read at small sizes).

Voice

Confident, honest, youthful, professional, safety-focused, optimistic, and transparent. We avoid exaggeration, fear-based marketing, fake statistics, and guaranteed-earnings claims.